@import url('https://fonts.googleapis.com/css2?family=Newsreader:ital,opsz,wght@0,6..72,400;0,6..72,500;1,6..72,400&family=Instrument+Sans:wght@400;500;600;700&family=Inter:wght@400;500;600;700&display=swap');

:root{
  --ink:#0d0e11;
  --ink-soft:#5c5f68;
  --ink-faint:#8b8e97;
  --paper:#f7f5f0;
  --paper-2:#efece3;
  --line: rgba(21,23,27,0.11);
  --line-soft: rgba(21,23,27,0.06);
  --brass:#9a7237;
  --brass-bright:#c4a26a;
  --white:#ffffff;
  --r-sm:6px;
  --r-md:8px;
  --r-lg:10px;
  --shadow-sm: 0 1px 2px rgba(13,14,17,0.04), 0 2px 8px rgba(13,14,17,0.04);
  --shadow-md: 0 4px 12px rgba(13,14,17,0.06), 0 12px 32px rgba(13,14,17,0.08);
  --shadow-lg: 0 8px 24px rgba(13,14,17,0.10), 0 24px 60px rgba(13,14,17,0.14);
  --serif:'Newsreader', Georgia, 'Times New Roman', serif;
  --sans:'Instrument Sans','Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;overflow-x:hidden;width:100%;}
body{
  font-family:var(--sans);
  background:var(--paper);
  color:var(--ink);
  line-height:1.62;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
  width:100%;
}
a{color:inherit;text-decoration:none;}
img,svg{display:block;max-width:100%;}
.wrap{max-width:1160px;margin:0 auto;padding:0 32px;}
::selection{background:var(--ink);color:var(--paper);}
ul{list-style:none;}

/* ---------- type ---------- */
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  text-transform:uppercase;letter-spacing:0.13em;font-size:12px;
  color:var(--brass);font-weight:600;margin-bottom:22px;
}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--brass);}
h1{font-family:var(--sans);font-weight:700;font-size:clamp(38px,5.6vw,68px);line-height:1.04;letter-spacing:-0.03em;max-width:920px;}
h2{font-family:var(--sans);font-size:clamp(28px,3.4vw,44px);font-weight:700;line-height:1.08;letter-spacing:-0.025em;}
h3{font-family:var(--sans);font-size:20px;font-weight:600;letter-spacing:-0.01em;}
p.lede{font-size:20px;color:var(--ink-soft);max-width:600px;margin-top:22px;line-height:1.55;}
.small-caps{font-size:11px;text-transform:uppercase;letter-spacing:0.12em;color:var(--ink-faint);font-weight:600;}

/* ---------- header ---------- */
header.site{
  position:sticky;top:0;z-index:50;
  padding:18px 20px;
}
header.site .nav{
  background:rgba(255,255,255,0.7);
  backdrop-filter:blur(16px) saturate(1.4);
  border:1px solid rgba(21,23,27,0.08);
  border-radius:14px;
  padding:10px 12px 10px 22px;
  box-shadow:var(--shadow-sm);
  transition:background .35s ease, border-color .35s ease, box-shadow .35s ease;
}
/* transparent-over-video variant, homepage only, before scroll */
body.home header.site{position:fixed;width:100%;}
body.home header.site .nav{
  background:rgba(255,255,255,0.08);
  border-color:rgba(247,245,240,0.22);
  box-shadow:none;
}
body.home header.site.scrolled .nav{
  background:rgba(255,255,255,0.7);
  border-color:rgba(21,23,27,0.08);
  box-shadow:var(--shadow-sm);
}
body.home header.site:not(.scrolled) .brand .name,
body.home header.site:not(.scrolled) .brand .name small,
body.home header.site:not(.scrolled) nav.links a{color:var(--paper);}
body.home header.site:not(.scrolled) .mark{filter:invert(1) brightness(1.6);}
body.home header.site:not(.scrolled) nav.links a::after{background:#c4a26a;}
body.home header.site:not(.scrolled) .cta-btn{background:var(--paper);color:var(--ink);border-color:var(--paper);}
body.home header.site:not(.scrolled) .cta-btn:hover{background:transparent;color:var(--paper);}
.nav{display:flex;align-items:center;justify-content:space-between;padding:20px 0;}
.brand{display:flex;align-items:center;gap:11px;}
.brand .mark{width:30px;height:30px;flex:none;}
.brand .name{font-family:var(--sans);font-size:18px;font-weight:700;letter-spacing:-0.01em;}
.brand .name small{display:block;font-family:var(--sans);font-size:9px;letter-spacing:0.16em;text-transform:uppercase;color:var(--ink-faint);font-weight:600;margin-top:3px;}
nav.links{display:flex;gap:30px;font-size:13.5px;color:var(--ink-soft);}
nav.links a{padding-bottom:3px;border-bottom:1px solid transparent;}
nav.links a:hover, nav.links a.active{color:var(--ink);border-color:var(--brass);}
.cta-btn{
  background:var(--ink);color:var(--paper);padding:11px 22px;border-radius:7px;
  font-size:13px;letter-spacing:0.01em;font-weight:600;
  border:1px solid var(--ink);transition:all .2s cubic-bezier(.4,0,.2,1);white-space:nowrap;
}
.cta-btn:hover{background:var(--brass);border-color:var(--brass);color:#fff;transform:translateY(-1px);}

.menu-toggle{
  display:none;flex-direction:column;justify-content:center;gap:5px;
  width:38px;height:38px;padding:0;border:none;background:transparent;cursor:pointer;flex:none;
}
.menu-toggle span{display:block;width:20px;height:2px;background:var(--ink);border-radius:2px;transition:all .25s ease;}
body.home header.site:not(.scrolled) .menu-toggle span{background:var(--paper);}
header.site.menu-open .menu-toggle span:nth-child(1){transform:translateY(7px) rotate(45deg);}
header.site.menu-open .menu-toggle span:nth-child(2){opacity:0;}
header.site.menu-open .menu-toggle span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}
header.site.menu-open .menu-toggle span{background:var(--ink) !important;}

.mobile-menu{
  display:none;flex-direction:column;gap:2px;
  margin-top:10px;padding:8px;
  background:rgba(255,255,255,0.96);backdrop-filter:blur(16px);
  border:1px solid rgba(21,23,27,0.08);border-radius:14px;box-shadow:var(--shadow-md);
}
.mobile-menu a{
  display:block;padding:13px 14px;border-radius:8px;font-size:15px;color:var(--ink);font-weight:500;
}
.mobile-menu a:hover, .mobile-menu a.active{background:var(--paper-2);color:var(--ink);}
.mobile-menu .mm-cta{background:var(--ink);color:var(--paper);text-align:center;margin-top:6px;font-weight:600;}
header.site.menu-open .mobile-menu{display:flex;}

@media(max-width:880px){
  nav.links{display:none;}
  .menu-toggle{display:flex;}
  .cta-btn{display:none;}
}
@media(min-width:881px){
  .mobile-menu{display:none !important;}
}

/* ---------- page header (interior pages) ---------- */
.page-header{padding:64px 0 52px;border-bottom:1px solid var(--line);}
.page-header .kicker{font-size:13px;color:var(--ink-faint);margin-bottom:14px;}
.page-header .kicker a:hover{color:var(--ink);}
.page-header h1{font-size:clamp(32px,4.2vw,46px);}
.page-header p.lede{margin-top:18px;}

section{padding:100px 0;}
section.tight{padding:72px 0;}
section.border-t{border-top:1px solid var(--line);}

/* ---------- buttons ---------- */
.btn-primary{display:inline-flex;align-items:center;gap:8px;background:var(--ink);color:var(--paper);padding:15px 28px;border-radius:8px;font-size:14.5px;letter-spacing:-0.01em;font-weight:600;border:1px solid var(--ink);transition:all .2s cubic-bezier(.4,0,.2,1);}
.btn-primary:hover{background:var(--brass);border-color:var(--brass);transform:translateY(-2px);box-shadow:var(--shadow-md);}
.btn-secondary{display:inline-flex;align-items:center;gap:8px;border:1.5px solid var(--ink);border-radius:8px;padding:14.5px 27px;font-size:14.5px;letter-spacing:-0.01em;font-weight:600;color:var(--ink);transition:all .2s cubic-bezier(.4,0,.2,1);}
.btn-secondary:hover{background:var(--ink);color:var(--paper);transform:translateY(-2px);}

/* ---------- hero (home) ---------- */
.hero{padding:80px 0 0;}
.hero-foot{margin-top:40px;display:flex;gap:16px;flex-wrap:wrap;}

/* ---------- full-bleed video hero ---------- */
.hero-video{
  position:relative;min-height:100vh;display:flex;align-items:flex-end;
  overflow:hidden;background:var(--ink);
}
.hero-video video{
  position:absolute;inset:0;width:100%;height:100%;object-fit:cover;
  filter:saturate(0.92) brightness(0.72);
}
.hero-video::before{
  content:"";position:absolute;inset:0;z-index:1;
  background:linear-gradient(180deg, rgba(17,19,15,0.45) 0%, rgba(17,19,15,0.15) 32%, rgba(17,19,15,0.55) 75%, rgba(17,19,15,0.92) 100%);
}
.hero-video .wrap{position:relative;z-index:2;padding-bottom:88px;padding-top:160px;}
@media(max-width:700px){
  .hero-video .wrap{padding-top:120px;padding-bottom:64px;}
  .wrap{padding:0 20px;}
}
.hero-video .eyebrow{color:#c4a26a;}
.hero-video .eyebrow::before{background:#c4a26a;}
.hero-video h1{color:var(--paper);max-width:920px;}
.hero-video p.lede{color:rgba(247,245,240,0.78);}
.hero-video .scroll-cue{
  position:absolute;bottom:36px;left:32px;z-index:2;display:flex;align-items:center;gap:10px;
  color:rgba(247,245,240,0.6);font-size:11.5px;letter-spacing:0.12em;text-transform:uppercase;
}
.hero-video .scroll-cue .line{width:1px;height:34px;background:rgba(247,245,240,0.4);position:relative;overflow:hidden;}
.hero-video .scroll-cue .line::after{content:"";position:absolute;top:-100%;left:0;width:100%;height:100%;background:#c4a26a;animation:scrollpulse 2.2s ease-in-out infinite;}
@keyframes scrollpulse{0%{top:-100%;}60%{top:100%;}100%{top:100%;}}

/* ---------- cinematic video break (mid-page) ---------- */
.video-break{position:relative;min-height:64vh;display:flex;align-items:center;justify-content:center;overflow:hidden;background:var(--ink);}
.video-break video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:saturate(0.85) brightness(0.5);}
.video-break::before{content:"";position:absolute;inset:0;background:rgba(17,19,15,0.35);}
.video-break .wrap{position:relative;z-index:2;text-align:center;}
.video-break p{font-family:var(--serif);font-size:clamp(24px,3.4vw,38px);line-height:1.45;color:var(--paper);max-width:820px;margin:0 auto;}
.video-break p span{color:#c4a26a;font-style:italic;}
.video-break .src{margin-top:22px;font-size:12px;letter-spacing:0.1em;text-transform:uppercase;color:rgba(247,245,240,0.55);}

.thesis{background:var(--white);border-radius:var(--r-lg);padding:38px 44px;box-shadow:var(--shadow-sm);border:1px solid var(--line-soft);}
.thesis p{font-family:var(--serif);font-style:italic;font-size:clamp(21px,2.4vw,27px);line-height:1.5;color:var(--ink);max-width:800px;}
.thesis cite{display:block;margin-top:18px;font-style:normal;font-family:var(--sans);font-size:12.5px;letter-spacing:0.04em;text-transform:uppercase;font-weight:600;color:var(--brass);}

.creds-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;}
.creds-strip .item{padding:28px 26px;background:var(--paper-2);border-radius:var(--r-md);}
.creds-strip .num{font-family:var(--sans);font-size:30px;font-weight:700;letter-spacing:-0.02em;line-height:1.2;}
.creds-strip .lbl{font-size:14.5px;color:var(--ink-soft);margin-top:10px;max-width:none;line-height:1.55;}
@media(max-width:760px){.creds-strip{grid-template-columns:1fr;}}

/* ---------- audience / card grid ---------- */
.card-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:52px;}
.card-grid.cols-3{grid-template-columns:repeat(3,1fr);}
@media(max-width:900px){.card-grid, .card-grid.cols-3{grid-template-columns:repeat(2,1fr);}}
@media(max-width:560px){.card-grid, .card-grid.cols-3{grid-template-columns:1fr;}}
.g-card{
  background:var(--white);padding:32px 28px;border-radius:var(--r-md);
  border:1px solid var(--line-soft);
  transition:transform .3s cubic-bezier(.4,0,.2,1), box-shadow .3s ease, border-color .3s ease;
}
.g-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-lg);border-color:transparent;}
.g-card .tag{
  display:block;font-size:11.5px;letter-spacing:0.06em;text-transform:uppercase;color:var(--brass);margin-bottom:16px;
  font-weight:700;
}
.g-card h3{margin-bottom:10px;font-size:19px;}
.g-card p{font-size:15px;color:var(--ink-soft);line-height:1.55;}
.g-card a.more{display:inline-flex;align-items:center;gap:5px;margin-top:18px;font-size:13px;font-weight:600;color:var(--ink);}
.g-card a.more:hover{color:var(--brass);}

/* ---------- objection / dark panel ---------- */
.panel-dark{background:var(--ink);color:var(--paper);}
.panel-dark .eyebrow{color:#c4a26a;}
.panel-dark .eyebrow::before{background:#c4a26a;}
.panel-dark p.lede{color:rgba(247,245,240,0.62);}
.q-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:50px;}
@media(max-width:900px){.q-grid{grid-template-columns:repeat(2,1fr);}}
@media(max-width:560px){.q-grid{grid-template-columns:1fr;}}
.q-card{
  padding:26px 22px;background:rgba(255,255,255,0.05);border:1px solid rgba(247,245,240,0.1);
  border-radius:var(--r-md);transition:background .25s ease, transform .25s ease;
}
.q-card:hover{background:rgba(255,255,255,0.08);transform:translateY(-3px);}
.q-card .q-num{font-family:var(--sans);font-weight:700;font-size:13px;color:#c4a26a;margin-bottom:12px;letter-spacing:0.02em;}
.q-card h4{font-family:var(--sans);font-size:16px;margin-bottom:8px;font-weight:600;letter-spacing:-0.01em;}
.q-card p{font-size:14.5px;color:rgba(247,245,240,0.58);line-height:1.55;}

/* ---------- steps ---------- */
.steps{margin-top:8px;display:grid;gap:16px;}
.step{
  display:grid;grid-template-columns:56px 1fr auto;gap:24px;padding:34px 32px;align-items:start;
  background:var(--white);border-radius:var(--r-lg);border:1px solid var(--line-soft);
  transition:box-shadow .3s ease, transform .3s ease;
}
.step:hover{box-shadow:var(--shadow-md);transform:translateY(-2px);}
@media(max-width:700px){.step{grid-template-columns:36px 1fr;padding:26px 22px;}.step .tag-col{display:none;}}
.step .idx{font-family:var(--sans);font-weight:700;font-size:16px;color:var(--brass);padding-top:4px;}
.step .body p{color:var(--ink-soft);font-size:16px;max-width:600px;margin-top:8px;line-height:1.6;}
.step .tag-col{padding-top:5px;}
.step .tag{display:inline-block;font-size:11px;letter-spacing:0.06em;text-transform:uppercase;font-weight:700;color:var(--brass);white-space:nowrap;border-left:2px solid var(--brass);padding-left:10px;}

.rule-box{background:var(--ink);padding:30px 34px;margin-top:24px;border-radius:var(--r-lg);}
.rule-box p{font-size:15.5px;color:rgba(247,245,240,0.68);line-height:1.6;}
.rule-box strong{color:var(--paper);font-weight:600;}

/* ---------- how it works timeline ---------- */
.timeline{margin-top:52px;display:grid;grid-template-columns:repeat(4,1fr);gap:16px;}
@media(max-width:900px){.timeline{grid-template-columns:repeat(2,1fr);}}
@media(max-width:560px){.timeline{grid-template-columns:1fr;}}
.t-item{
  position:relative;padding:30px 26px;background:var(--white);border-radius:var(--r-md);
  border:1px solid var(--line-soft);transition:transform .3s ease, box-shadow .3s ease;
}
.t-item:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);}
.t-item .dot{width:34px;height:34px;border-radius:50%;background:var(--ink);display:flex;align-items:center;justify-content:center;margin-bottom:20px;color:var(--paper);font-size:12px;font-weight:700;}
.t-item h3{font-size:17px;margin-bottom:8px;}
.t-item p{font-size:14.5px;color:var(--ink-soft);line-height:1.55;}

/* ---------- about / founder ---------- */
.about-grid{display:grid;grid-template-columns:0.85fr 1.4fr;gap:64px;align-items:start;}
@media(max-width:820px){.about-grid{grid-template-columns:1fr;}}
.founder-card{
  background:var(--ink);color:var(--paper);padding:40px;
  border-radius:var(--r-lg);box-shadow:var(--shadow-lg);
}
.founder-card .mono{font-family:var(--serif);font-size:15px;color:rgba(247,245,240,0.5);margin-bottom:26px;}
.founder-card h3{color:var(--paper);font-size:22px;margin-bottom:6px;}
.founder-card .role{font-size:12.5px;color:#c4a26a;text-transform:uppercase;letter-spacing:0.08em;margin-bottom:26px;}
.founder-card .fact{display:flex;justify-content:space-between;border-top:1px solid rgba(247,245,240,0.14);padding:13px 0;font-size:13px;}
.founder-card .fact span:first-child{color:rgba(247,245,240,0.5);}
.founder-card .fact span:last-child{font-weight:600;text-align:right;}
.about-body p{color:var(--ink-soft);font-size:16.5px;margin-bottom:18px;max-width:600px;}
.pull{font-family:var(--serif);font-size:23px;line-height:1.45;color:var(--ink);margin:30px 0;max-width:560px;}
.pull span{color:var(--brass);}

/* ---------- references / testimonials ---------- */
.ref-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:52px;}
@media(max-width:860px){.ref-grid{grid-template-columns:1fr;}}
.ref-card{
  background:var(--white);padding:34px 30px;border-radius:var(--r-md);
  border:1px solid var(--line-soft);transition:transform .3s ease, box-shadow .3s ease;
}
.ref-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);}
.ref-card .role-icon{
  display:block;font-size:11.5px;text-transform:uppercase;letter-spacing:0.06em;color:var(--brass);
  font-weight:700;margin-bottom:16px;
}
.ref-card p{font-size:15.5px;color:var(--ink-soft);line-height:1.6;}
.ref-note{margin-top:56px;background:var(--paper-2);border-radius:var(--r-lg);padding:40px 44px;}
.ref-note p{font-size:15.5px;color:var(--ink-soft);max-width:640px;line-height:1.6;}

/* ---------- contact ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 0.78fr;gap:64px;margin-top:8px;}
@media(max-width:820px){.contact-grid{grid-template-columns:1fr;}}
form{display:grid;gap:20px;}
label{font-size:12px;font-weight:600;letter-spacing:0.01em;color:var(--ink-soft);margin-bottom:9px;display:block;}
input,select,textarea{
  width:100%;padding:15px 18px;border:1.5px solid var(--line);background:var(--white);
  font-family:var(--sans);font-size:15px;color:var(--ink);border-radius:var(--r-sm);
  transition:border-color .2s ease, box-shadow .2s ease;
}
textarea{min-height:110px;resize:vertical;}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--brass);box-shadow:0 0 0 4px rgba(154,114,55,0.12);}
input::placeholder,textarea::placeholder{color:var(--ink-faint);}
form .btn-primary{cursor:pointer;justify-self:start;margin-top:6px;}
.contact-notes .row{padding:22px 24px;background:var(--paper-2);border-radius:var(--r-md);margin-bottom:12px;}
.contact-notes h4{font-family:var(--sans);font-size:16px;margin-bottom:7px;font-weight:600;letter-spacing:-0.01em;}
.contact-notes p{font-size:14.5px;color:var(--ink-soft);line-height:1.55;}

/* ---------- footer ---------- */
footer.site{background:var(--ink);color:rgba(247,245,240,0.72);padding:64px 0 32px;}
.foot-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px;padding-bottom:44px;border-bottom:1px solid rgba(247,245,240,0.14);}
@media(max-width:760px){.foot-top{grid-template-columns:1fr 1fr;}}
.foot-brand .wordmark{height:52px;width:auto;filter:invert(1) brightness(1.6);margin-bottom:16px;}
.foot-brand .name{font-family:var(--serif);font-size:18px;color:var(--paper);margin-bottom:12px;}
.foot-brand p{font-size:13px;max-width:260px;color:rgba(247,245,240,0.55);}
.foot-col h5{font-size:11px;text-transform:uppercase;letter-spacing:0.1em;color:rgba(247,245,240,0.4);margin-bottom:16px;}
.foot-col ul li{margin-bottom:10px;font-size:13.5px;}
.foot-col ul li a:hover{color:var(--paper);}
.foot-bottom{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px;padding-top:28px;font-size:12px;color:rgba(247,245,240,0.4);}

[data-reveal]{opacity:0;transform:translateY(16px);transition:opacity .6s ease, transform .6s ease;}
[data-reveal].in{opacity:1;transform:translateY(0);}